0:39Why we carry several brands
Dan Ross on knowing the products, carrying several brands, and listening to the customer before recommending one.
Dan Ross on customers who were sold on gimmicks elsewhere, and why D.W. Ross tells the truth.
Dan Ross, D.W. Ross Company. 0:47.
One of the things that we see a lot on is customers have been pre-sold by other window companies, per se. And they end up getting sucked into their sales gimmicks and stuff like that. And then later down the road, they need windows.
And then they come to us, and then they find out, oh, that wasn't really the case. These windows are really nice. So it's kind of comical on that point that you see people spend that extra money, but it's sad because they get sucked into the people's sales pitches and stuff.
We're pretty straight shooters here. We'll tell you the truth.
Dan Ross, Vice President, D.W. Ross Company
0:39Dan Ross on knowing the products, carrying several brands, and listening to the customer before recommending one.
0:18Dan Ross on treating customers right, because they are the company's best advertisement.
0:20Dan Ross on his dad's rule, no buy one get one free, and putting the best price out first.