0:47When customers come in pre-sold
Dan Ross on customers who were sold on gimmicks elsewhere, and why D.W. Ross tells the truth.
Dan Ross on knowing the products, carrying several brands, and listening to the customer before recommending one.
Dan Ross, D.W. Ross Company. 0:39.
Our key to our success has always been the fact that we're very knowledgeable on the products, and we carry several different brands. So where a lot of the competition has to go out and try to make their one particular brand work in every application, that doesn't happen. We carry several different brands for that reason.
So when we go out to look at a project, we listen to what our customer is telling us. We then make a recommendation based on our years and years of experience, which product is going to work best in that application.
Dan Ross, Vice President, D.W. Ross Company
0:47Dan Ross on customers who were sold on gimmicks elsewhere, and why D.W. Ross tells the truth.
0:18Dan Ross on treating customers right, because they are the company's best advertisement.
0:20Dan Ross on his dad's rule, no buy one get one free, and putting the best price out first.